How to Develop a Strategic Plan for Digital Accessibility in Your Business?

Digital accessibility isn’t just a mere buzzword in today’s competitive business landscape. It has become a critical component for businesses to ensure inclusiveness, widen their reach, and succeed in the digital marketplace. This article aims to provide a comprehensive guide that will help you develop a strategic plan for digital accessibility in your business.

Understanding the Importance of Digital Accessibility

Before diving into the strategies, it’s crucial to fully understand the importance of digital accessibility.

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Digital accessibility refers to the practice of making digital content usable by everyone, including those with disabilities. Be it websites, emails, social media content, or digital media, accessibility ensures that all people, regardless of their abilities, are able to use, understand, and interact with digital content.

Incorporating digital accessibility into your business strategy is not only ethically right but could also be legally required. Many jurisdictions around the world, including the United States, have laws mandating digital accessibility for businesses.

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Moreover, digital accessibility can significantly broaden your customer base. According to The World Bank, about 15% of the global population experiences some form of disability. Ignoring digital accessibility may exclude this significant segment from accessing your digital content, thereby limiting your business potential.

Conducting a Digital Accessibility Audit

The first step in creating your strategic plan is to conduct a digital accessibility audit. This involves reviewing your current digital content to assess its accessibility standards.

There are various tools and services available to conduct digital accessibility audits. These tools can scan your digital content, identify potential issues, and provide recommendations on how to make your digital content more accessible.

The audit should cover all aspects of your digital presence, including your website, mobile apps, digital documents, and multimedia content. An audit will help you understand where your business stands and identify the areas where you need to improve.

After conducting the audit, it’s best to compile a report detailing the findings and the areas that need improvement. This report will serve as the starting point for developing your strategic plan.

Developing the Digital Accessibility Strategic Plan

Once you have conducted the accessibility audit, the next step is to develop your strategic plan. This should be a holistic strategy that covers all aspects of your digital content.

The strategic plan should include:

  • A clear statement of commitment to digital accessibility, demonstrating your business’s dedication to inclusiveness.
  • Specific objectives and goals for improving digital accessibility.
  • Detailed action plans for achieving these objectives, including timelines and resources required.
  • Plans for training your staff to ensure they are aware of digital accessibility and know how to implement it.
  • An outline for regular monitoring and evaluation to ensure continual improvement.

Remember, developing a strategic plan is not a one-off task. It requires consistent effort and commitment to ensure ongoing accessibility.

Implementing the Digital Accessibility Plan

A strategic plan is only as good as its implementation. It’s critical to take concrete steps to put your strategic plan into action.

The implementation process should be systematic and structured. Start by addressing the most critical issues identified in your audit. Allocate appropriate resources and set realistic timelines for each task.

Staff training will play a key role in the implementation process. It’s crucial to educate your team about the importance of digital accessibility and train them on the best practices.

Another crucial aspect is to involve people with disabilities in the testing process. Their firsthand experience and feedback can provide valuable insights to improve your digital accessibility.

Continual Monitoring and Evaluation

Finally, it’s important to monitor the progress and evaluate the effectiveness of your strategies. This can be achieved through regular audits and user feedback.

Regular monitoring will help you identify any new issues that arise and take corrective measures promptly. It also allows you to measure your progress against the objectives and goals set in your strategic plan.

Feedback from users, especially those with disabilities, can provide valuable insights into the actual usability of your digital content. So, make sure to encourage and facilitate user feedback.

Remember, digital accessibility is not a one-time project but a continual process. It needs to be integrated into your business’s ongoing operations and culture. As your business grows and evolves, so should your commitment to digital accessibility.

In summary, developing a strategic plan for digital accessibility involves understanding the importance of accessibility, conducting an audit, devising a strategic plan, implementing the plan, and continual monitoring and evaluation. With a well-executed strategic plan, digital accessibility can become a powerful tool for your business to grow and succeed in the digital marketplace.

Adopting Web Accessibility Policies and Guidelines

Adopting a comprehensive web accessibility policy is a crucial part of your strategic plan. This involves setting down clear guidelines and standards that your organization needs to follow to ensure that your digital content is accessible to all.

Your web accessibility policy should include guidelines on how to create, manage, and update accessible digital content. The policy should define roles and responsibilities within your team for implementing and maintaining digital accessibility.

It’s essential that your policy aligns with internationally recognized web accessibility standards such as the Web Content Accessibility Guidelines (WCAG). This will ensure that your digital content is accessible to a global audience which includes people with various forms of disabilities.

Once your policy is in place, communicate it to your team and provide training on how to adhere to the policy. This will ensure that everyone in your organization understands their role in maintaining digital accessibility.

Moreover, to enforce this policy effectively, consider integrating it into your existing workflows and business processes. For instance, make accessibility checks a standard part of your website development and content creation processes.

Encouraging User Engagement and Accessibility Feedback

Promoting user engagement and feedback is another key element in ensuring digital accessibility in your business. Users, especially those with disabilities, can provide invaluable insights into potential accessibility issues and areas for improvement.

To encourage user feedback, provide clear and easy-to-find channels through which users can relay their experiences and suggestions. These can be online feedback forms, dedicated email addresses, or social media platforms.

Moreover, consider establishing a user experience (UX) testing program with participants who have disabilities. This can provide first-hand insights into how well your digital content caters to their needs. It’s essential to remember that accessibility testing should be an ongoing process and not just a one-time event.

Ensure that you take user feedback seriously and act on it swiftly. This shows your commitment to digital accessibility and can significantly enhance the user experience on your site.


Digital accessibility is a vital factor for the success of any business in today’s digital age. It is not just about compliance with legal requirements or expanding your customer base. It’s about creating an inclusive digital environment where everyone, regardless of their abilities, can access, understand, and interact with your digital content.

Developing a strategic plan for digital accessibility involves various steps from understanding its importance, conducting an audit, to developing and implementing a strategic plan. Furthermore, it necessitates the adoption of a comprehensive accessibility policy, conducting accessibility testing, and encouraging user feedback.

Remember, digital accessibility is not a one-time task but a continual process. Therefore, it needs to be ingrained in the culture and operations of your business. It’s a journey that requires consistent effort, commitment, and time. But the benefits are well worth the investment. With a robust strategic plan, your business can ensure digital accessibility, enhance the user experience, and ultimately succeed in the competitive digital marketplace.

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